RYZE
2023 - Lucas Vaucher for Ryze
Developed a comprehensive set of logos for RYZE, one of my most intricate projects to date. The task involved creating eight distinct logo styles, each with its own variations and color schemes, tailored to different purposes within the brand. The core symbol was uniquely crafted from an audio recording's bouncing bars, transformed into a star/sun emblem while preserving the original ratio of the bars. Additionally, each logo variation had a corresponding 'twin' version spelled RISE, designed for another division of the company. For me, this project was a true graphic design challenge—a chance to think outside the box and fully immerse myself in the creative process, pushing the boundaries of design. The result was a versatile and cohesive brand identity that stayed true to its innovative origins.